True launches budget plan

Content package to cost B49 per month

True Group, a telecom, tech and digital media service provider, has ushered in a budget content package combining content from both TrueID+ and TrueVisions Now Lite streaming services on the TrueID app as people spend more time online during the pandemic.

The move is also seen as a method of ramping up its fight against rival Advanced Info Services (AIS), which secured the rights to broadcast the Tokyo Olympics and distribute Disney+ Hotstar streaming service in Thailand.

Thailand’s video-streaming subscriptions are expected to reach 3 million by 2023, the company said. The country’s over-the-top (OTT) market is now worth 30 billion baht.

“The pandemic has caused Thais to increase the amount of time viewing entertainment content from two hours a day…

True launches budget plan