Home Sweet Home horror game draws global attention to Thailand culture

A remarkable partnership in Thailand is harnessing the power of online gaming to stimulate global interest in the country’s rich cultural heritage and potentially boost tourism. The launch of this pioneering project that matches the Tourism Authority of Thailand (TAT) up with the popular horror game Home Sweet Home was announced yesterday in Bangkok.

The TAT has united forces with Yggdrazil Group, the team behind the popular series, and Ogilvy (Thailand) to unveil the much-anticipated online battle game, Home Sweet Home: Online. This innovative initiative is particularly aimed at enticing the vibrant Gen Z, Gen Alpha, and Native Digitals across the world.

TAT’s Deputy Governor for Digital Research and Development Nithee Seeprae explained that the Home Sweet Home series has already won the hearts of the gaming community with its…