The travel industry is bracing itself for an exceptionally weak low season, with predictions of stagnant demand, escalating operational costs at popular destinations, and the impacts of tropical storms.
The president of the Thai Travel Agents Association, Charoen Wangananont highlighted that the season’s sale rate for outbound packages significantly lags behind the comparison period recorded before the pandemic. He cited hesitancy and prudence shown by both individuals and executives, reducing their expenditure on travel.
A notable shift has arisen within group travel. Government agencies, historically a key market sector for tour companies, have grown concerned about budget allocation amid political uncertainty, added Charoen. Several agencies have decided to curb overseas trips to dodge potential criticisms of opulent spending.
Despite the…
