Summary of interesting digital statistics of October 2020 • Thumbsup

It’s back for more Digital Stat updates for various social media platforms. As we all know, this year, 2020, there is a crisis of the coronavirus outbreak. Which resulted in more people staying at home Became a catalyst for everyone to adopt a more digital life

We are social and Hootsuite has compiled the statistics until October. As of the latest data, the number of social media users worldwide has already surpassed 4 billion, and as many as 2 billion people use it on a daily basis.

It starts with the number of users on each social media platform. Of course, Facebook (Facebook) is still the number one social media in the world. The latest number of users reached 2.7 billion, followed by YouTube and Whatsapp, which have the same number of users at 2 billion, followed by Facebook Messenger, Wechat, Instagram and TikTok.

The number of Facebook users in Thailand ranked 8th in the world at 50 million or 72% of the population, although in the past the number of users may not have increased. But it is still considered to be a platform that offers opportunities to reach a large number of brands and marketers.

Although the population of Thailand is not as much as compared to the various giants. But the number of Thai Instagram application users ranked 16th in the world with 15 million, an increase of 1 million, or 7% compared to the previous quarter.

For Instagram’s engagement rate can be divided by the number of followers as follows: Under 10,000 followers have an engagement rate of 1.55%, accounts with 10,000 – 100,000 followers have a 0.99% engagement rate and accounts with more than 0.62% followers have a 0.62% engagement rate.

Let’s continue that Twitter has grown 8.4% or accounted for more than 27 million users for Thailand with the total number of 7.35 million users, an increase of 3% or equivalent to 200,000.

The number of TikTok users worldwide was 689 million, as of September 2020 alone, the users increased by 32 million.

The most downloaded applications from July to September 2020.

Applications that users use the most during July to September 2020.

According to the consumer survey, the channel that led to the most new brand discoveries was Search Engines at 33.7%, Ads on Television at 32.3%, followed by word of mouth. (Word-of-Mouth) at 29.1%, while only 26.9% of consumers discover new brands on social media.

For those interested in more Digital Stat, you can read more at Datareportal