Hunt for Thailand’s next K-pop sensation ends tonight

This move matches the explosion of K-pop globally over the past three years. Thailand is the fifth-largest consumer of K-pop in the world.

Anarkawee Chooratn, chief of marketing at Charoen Pokphand Foods (CPF), said The Black SEA’s Black Box pop-up audition booths received more than 1,500 applications within a week.

“This reflects that Thai youth have a strong passion for the entertainment industry and are ready to shine and grow on a bigger stage,” Anarkawee said.

Also helping with the hunt for top K-pop talent is Danny Chung from The Black Label, who helped create K-pop icons like Jay Park, Jessi, Jeon Somi and, of course, Blackpink.

“I am in Thailand now to deliver my best efforts and dedicate my time as I did 10 years ago in South Korea. This is because I have the same strong determination and…