With lockdowns in 2021, people travel less and the automotive industry is not in the heat of the pre-epidemic period.
Toyota as one of the top car brands of Japan that is widely used in Thailand Has announced the sales statistics of the year 2021 by Mr. Noriaki Yamashita, President of Toyota Motor Thailand Co., Ltd. has announced online. have interesting content
“2021 is another year that the Thai economy and society faces challenges from the COVID-19 situation. We believe that the situation is moving towards a calm state. on the part of Toyota We continue to provide support through the project. ‘Toyota alongside Thai Fighting Covid-19’
by joining forces with dealers and parts manufacturers across the country to deliver cars Toyota and necessities to government agencies and frontline medical personnel We look forward to crossing over this challenge together.”
Mr. Yamashita said, “First, let me tell you about Toyota’s strategy towards carbon neutrality. As you all know, Toyota is committed to achieving carbon neutrality by 2050.
On December 14, 2021, Mr. Akio Toyoda, President of Toyota Motor Corporation announced that Toyota has a strategy towards carbon neutrality. In particular is the strategy of battery electric vehicles. He has announced that Toyota will produce all 30 battery electric vehicles by 2030.
This includes five bZ series models, which come with a platform developed specifically for battery electric vehicles. Toyota aims to sell 3.5 million battery electric vehicles by 2030.
Toyota has invested 1.2 trillion baht to develop battery electric vehicles, of which 0.6 trillion baht is invested in batteries. and also invested another 1.2 trillion baht for hybrid electric cars plug-in hybrid electric vehicle and fuel cell electric vehicles by 2030.”
“We also believe that if we succeed in creating carbon neutrality. It means that we have created a world where everyone who lives in it can continue to live happily. We want to help make a world like that a reality. However, we live on a very diverse world. It is also in an era where the future is difficult to predict.
Therefore, meeting everyone’s needs with just one option is not an easy task. Toyota aims to prepare to offer as many options as possible. to meet the needs of customers around the world
Through this approach, Toyota can achieve our goal of creating ‘Cars towards Carbon Neutral and Carbon Emissions’ and in line with its creative stance. ‘Moving for all’ and ‘leaving no one behind’.”
Mr. Yamashita said, “In Thailand, Toyota has been a pioneer in introducing electric vehicle technology since 2009, occupying 80% of the market share and using Toyota’s electric vehicles the most in the ASEAN region. We can save 148,000 tons of CO2, which is equal to planting 2 million trees.
Also in the last year We are also introducing the Lexus UX300e, a battery electric vehicle, and the Lexus NX450h+, a plug-in hybrid electric vehicle. for Toyota brand We plan to introduce the bZ4X, the first electric vehicle of the bZ series, to market later this year.
Moreover We will try to encourage more use of locally made parts. To push Thailand to be the main production base for the assembly of various electric vehicles in the future This commitment is consistent with the government’s approach to promoting the use of electricity. bio-economic development circular economy and green economy as well as achieving zero carbon reduction goals.
We also have collaborations with partner organizations that share the same goals. To try to drive the achievement of the goal of carbon neutrality comprehensively. ‘throughout the product life cycle’
for example ‘Pollution-Free Sustainable Model City Development Project’ in which we will demonstrate the use of various types of electric vehicles in transportation. inside pattaya city And we have begun to study the feasibility of implementing clean energy infrastructure initiatives such as hydrogen, solar energy. and bioenergy in ‘Map Ta Phut Industrial Estate’ as well.”
Statistics of car sales in the year 2021
Mr. Yamashita also said that “As you all know, 2021 is the year of the COVID-19 situation. continues to affect the automotive industry In addition, there is a shortage of production parts, such as chip shortages. As a result, the total domestic sales amounted to 759,119 units, or a decrease of 4.2 percent compared to 2020.”
| Car sales statistics in 2021 | Sales in 2021 | Changes compared to 2020 |
| Total sales volume | 759,119 vehicle | – 4.2% |
| passenger car | 251,800 vehicle | -8.4% |
| commercial vehicle | 507,319 vehicle | -1.9% |
| pickup truck 1 Tons (including modified pickup trucks) | 393,476 vehicle | -3.9% |
| pickup truck 1 Tons (excluding modified pickup trucks) | 341,452 vehicle | -6.4% |
Mr. Yamashita revealed the sales of Toyota last year that “For Toyota’s sales in 2021, our total sales are approximately 239,723 units, a decrease of 1.9% compared to the previous year. And we still hold the No. 1 market share or equal to 31.6% of total car sales. which, if exactly considered lower than our expectations. But if we look at last year’s sales, we can see that our situation has started to recover since the second quarter onwards.
Due to the development of better products as well as conducting marketing activities that are in line with new lifestyles such as online sales If we look at Toyota’s sales Between Q2 and Q4, our market share was 32.5%, a level close to 2019 or before the COVID-19 pandemic.
In terms of sales, Hilux Revo has a market share of 39.1%, which is higher than that of 2019, while Ativ and Yaris were able to rank No. 1 in the eco-car market. r”
“In the segment of the multi-purpose vehicle market Toyota has been ranked No. 1 in total sales for the second consecutive year with record sales of the Corolla Cross, while Fortuner has continued to be No. 1 in the modified pickup market. for 10 years
Meanwhile, Camry ranks No. 1 in the mid-size car market. Hi-ace is also ranked number 1 of all time in the van market. We would like to express our gratitude to all our important customers and stakeholders for their continued support.”
| Car sales statistics of the year 2021 | Sales in 2021 | advantageCompared to the year 2020 | market share |
| sales volume | 239,723 vehicle | -1.9% | 31.6% |
| passenger car | 62,403 vehicle | -8.4% | 24.8% |
| commercial vehicle | 177,320 vehicle | +0.7% | 35.0% |
| pickup truck 1 Tons (including modified pickup trucks) | 151,501 vehicle | +1.2% | 38.5% |
| pickup truck 1 Tons (excluding modified pickup trucks) | 128,639 vehicle | -1.0% | 37.7% |
Trends of the Thai automotive industry in the year 2022
Mr. Yamashita mentioned the trend of the Thai automotive industry in 2022 that it is possible that Covid-19 will continue to affect the Thai economy and automotive industry. The Thai automotive industry will gradually return to normal while with the recovery of the overall economic sector
In addition, people also learn how to live with the COVID-19 situation. safely As for the problem of parts, the shortage of production will gradually unraveling as well We expect the automotive industry to normalize and forecast that car sales in 2022 will be 860,000 vehicles, a 13.3% increase over the previous year.
| Forecast of domestic car sales in 2022 | Sales forecast for 2022 | Change compared to 2021 |
| Total sales volume | 860,000 vehicle | + 13.3% |
| passenger car | 292,500 vehicle | + 16.2% |
| commercial vehicle | 567,500 vehicle | + 11.9% |
Mr. Yamashita added, “For Toyota We target sales of 284,000 units, an increase of 18.5% with a market share of 33%.”
| Forecasted car sales in 2022 | Sales forecast for 2022 | Change compared to 2021 | market share |
| sales volume | 284,000 vehicle | + 18.5% | 33.0% |
| passenger car | 81,000 vehicle | + 29.8% | 27.7% |
| commercial vehicle | 203,000 vehicle | + 14.5% | 35.8% |
| pickup truck 1 Tons (including modified pickup trucks) | 175,932 vehicle | + 16.1% | 40.6% |
| pickup truck 1 Tons (excluding modified pickup trucks) | 149,000 vehicle | + 15.8% | 39.8% |
Toyota’s automobile exports and production volume in the year 2021
“In terms of automobile exports, in 2021, Toyota has exported approximately 292,000 finished vehicles, an increase of 35.5% from 2020. The total number of automobile production for domestic sales and exports in 2021 is a total of 514,000 vehicles, or a 16.1% increase from 2020.”
| The volume of finished car exports and production in 2021 | Volume in 2021 | Change compared to 2020 |
| export volume | 292,000 vehicle | + 35.5% |
| Total production including export and domestic sales | 514,000 vehicle | + 16.1% |
Toyota’s automobile export and production targets in the year 2022
For Toyota’s finished car export target this year We expect the international market demand to increase. We aim for the export volume of cars at 371,000 units, an increase of 27.2% compared to the previous year. And we aim for 2022 total car production at around 647,000 units, or a 25.9% increase from last year.
| Export targets for finished cars and production in 2022 | Volume in 2022 | Change compared to 2021 |
| export volume | 371,000 vehicle | + 27.2% |
| Total production including export and domestic sales | 647,000 vehicle | + 25.9% |
The direction of Toyota’s business in Thailand
Mr. Yamashita said about Toyota’s business direction in Thailand. “This year marks the 60th anniversary of Toyota Motor Thailand Company Limited in Thailand and we are preparing to step into a brighter future. ready to transform ourselves into ‘Leading the movement of a new era to enhance people’s happiness. and social sustainability’
We pledge to bring happiness to the people of Thailand and ‘Growing alongside Thai society’ through the presentation of vehicles for mobility as well as various services and solutions to promote mobility as well We have designed a logo to celebrate the 60th anniversary that comes with the tagline ‘Move Your World’ or in Thai is. ‘Join the Future’ to reflect ‘Forward Power and Drive’
show that in the future Toyota will offer electric vehicles towards carbon neutrality. as well as innovating in connection technology to provide customers with perfect and excellent service.”
“With the determination to develop the economy improve quality of life and promote sustainable happiness for Thailand We will also contribute to enhancing society and the environment in accordance with the Sustainable Development Goals. Toyota will continue to push forward our mission to drive Thai society towards ‘Era of Sustainable Development’ through core operations in various fields within the framework of the Sustainable Development Goals For all this, we would like to express our heartfelt thanks once again to the government. valued customers and all the stakeholders who have supported us greatly over the years.”
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