The current market leader aims to secure the sale of 277,000 units this year, a 4% growth year on year, maintaining its top position with a 34.6% market share.
In the projected sales figures, Toyota expects 503,500 units to be commercial vehicles and 296,500 passenger vehicles, showing a 4% and 1% year-on-year growth, respectively.
The Japanese automaker contributes the growth to increased private consumption thanks to the recovery of the tourism industry, rising employment, expanded investment in infrastructure projects and supportive government policies, particularly in economic stimulus and electric vehicle promotion.
However, potential challenges include the global economic situation affecting exports, high household debts in Thailand and uncertainties related to policy rates.
In the export market,…
