When talking about tourism destinations, only a few visitors might consider visiting the Northeast, or Isan, as most foreigners still flock to established destinations such as Bangkok, Phuket, Pattaya and Chiang Mai.
Post-pandemic, the government and the Tourism Authority of Thailand (TAT) have vowed to boost tourism traffic in secondary cities, seeking to raise the income of local communities.
Last month, the TAT started promoting Isan to Chinese tourists at the China International Travel Mart…
