The Covid outbreak has been a catalyst for disrupting the tourism and digital landscapes, hastened when social media giant Meta (formerly Facebook) announced a rebranding towards the metaverse last year.
The metaverse frenzy created a great amount of global hype, but it is still too early to predict how this trend will play out once people become more aware of it.
In addition to the gaming industry, the tourism supply side and destinations such as Seoul and Barbados have already jumped on the metaverse bandwagon by embracing technology to serve this new digital trend.
NEW TERRITORIES
Tariq Al Mutawa, country manager for Thailand at…
