Toshiba Thailand launches a heavy invasion plan in the year 65, aiming to grow continuously 2 digits and be number one in the refrigerator product group Launching 50 new products, moving forward to penetrate the mid- to high-end market Emphasis on creating a more modern brand image
Mr. Hiroyuki Takase, Senior Director of Sales and Marketing, Toshiba Thailand Co., Ltd., said, “Overview of the electrical appliance market in Thailand in 2021, the market value is approximately 80,000 million baht, with a rate of steady growth Due to the ongoing covid situation That results in the consumption is not as good as it should be. Plus additional factors such as the climate is not as expected. non-growing economy including higher cost of living
As for Toshiba Thailand itself, it has achieved the goal. grow above the market with an overall growth rate of up to 17% if looking at each category separately It was found that the Major Appliance group grew approximately 18% and the Small Appliance group grew approximately 15%, and if looking in terms of Online and Offline, both were found to grow. But selling products through online has a higher percentage of growth than offline.
for the direction of the company The long-term goal is to be the Top 3 brands of home appliances with the highest sales in the country and to be the No.1 brand of Japanese electrical appliances. for short term goals This year, we want sales to grow continuously 2 digits and want to be No.1 in the refrigerator category. and finally is to create a brand that is more modern and reliable. to respond to the old and new consumers, Young Generation
This year’s marketing strategy, the company focuses on
- about increasing the number of new product line-ups to be diverse to provide more choices for consumers taking into account the attention to detail
- Focusing more on digital marketing or Digital Marketing to respond to the growing digital trend.
- warehouse management which is the heart that makes the product ready for delivery to consumers
As for new products, this year the company plans to launch 50 new products, comprising 13 models of refrigerators, 11 models of washing machines, and small appliance products such as microwaves, rice cookers, and air purifiers. Vacuum cleaners and water dispensers, a total of 26 models, will focus more on Middle to High and IoT products. Digital marketing is a trend that has grown much higher in the world and Thailand.
especially during the past 2 years with the covid situation that has accelerated awareness access to goods including ordering through digital channels And more e-commerce This year, Toshiba Thailand invested more on digital marketing from 16% to 22%, starting with the development of Toshiba’s website modernization. complete information and easier to use Focusing on content creation, including reviews for consumers to access information of Toshiba through social and online channels platform easier and more
In addition, it also pays attention to building a fan base. including various activities both on Facebook, Instagram, Line, YouTube and Toshiba’s Tik Tok. for warehouse management Building on the foundation, along with Toshiba’s ever-increasing growth, the company moved its warehouse to a new location. which has an area of up to 24 rai, about 2 times more than before, and in terms of storage area, an increase of 75%, including bringing new technology from Japan to manage the area and more efficient storage
Ms. Thanyaphat Ariyaworawat, Marketing Director of Toshiba Thailand Co., Ltd., said about the new products launched today that Toshiba Thailand will focus on marketing products in the Mid level. to High, which is featured in a beautiful, elegant design. And combines many special features that can solve penpoints from real life applications all in one device. important to save Reduce family expenses for customers
The five products launched today include a small double door refrigerator with a water dispenser on the door. Cordless vacuum cleaners with smart sensors Hot and cold water dispenser with UV sterilization system, front-loading washing machine with two tanks on the bottom that clearly separate the work. and compact air purifiers with air purification systems and trapping dust and germs as small as 0.3 microns
Refrigerator model GR-RT325WE-PMT(06) Double door refrigerator, capacity 8.8 cubic, elegant design, designed to eliminate all user penpoints. by adding a water dispenser in front of the refrigerator Let everyone in the house drink cold water without opening the door. Save energy, save time, Toshiba pays attention to these small details, because the survey found that every day people open the refrigerator very often. to drink water especially in tropical countries like Thailand Drinking cold water is normal. Therefore, if you have to open the refrigerator often abbreviate the power
the cold is drained food lacks freshness The rubber edge of the refrigerator deteriorates more easily. including the surface of the handle It is prone to scratches. Toshiba therefore chose to add a water dispenser on the door in a small refrigerator. which is a large market that consumers choose to use While most brands usually only install large refrigerators.
Cordless Vacuum Cleaner Model VC-CL3000X Designed to suit the lifestyles of modern people. that want comfort that can be moved anywhere without the hassle of power outlets and can clean in places where robot vacuum cleaners cannot This vacuum cleaner has 300 watts of suction power and uses a 2500 mAh battery after fully charged. Can be used continuously for up to 60 minutes. Ergonomically designed. Its lightweight, easy-grip handle and 180° flexible brush head make it easy to clean corners, even in hard-to-reach areas.
Hot and cold water dispenser, model RWF-W2035UVBTH that raises the quality of drinking water in daily life to another level Comes with a high-resolution filter and a UV system to help kill germs. Generally, people might think The purchased water is enough to put in the water dispenser. But Toshiba cares more. by adding a high resolution filter To filter small impurities in the water to a level of 0.5 microns and more confident with the UV LED system that will serve to irradiate UV light to inhibit bacteria and germs in every glass of drinking water. besides the cleanliness Toshiba also considers convenience. By splitting the water nozzle into 3 sets of 3 temperatures, users can choose whether to drink cold water at 6-9°c, room temperature water. or hot water at a maximum temperature of 90°c
Air Purifier Model CAF-Z40 that uses a tornado air purification system 360° sucking in air from all directions and filtering with a HEPA (H13) dust filter that captures dust particles as small as 0.3 microns such as pollen, pet hair, bacteria, and odors. Inhibiting air pollution The CAF-Z40 is only 38 centimeters tall, but has powerful performance. with a delivery rate of clean air (CADR) up to 220 cubic meters / hour and works quietly at only 22 decibels, suitable for use in a room size of 26 square meters and with a compact size
Front loading washing machine DUAL DRUMS Elegant design inspired by the design of a space capsule. The machine is made of durable material, transparent, can see inside. and also prevent scratches Use a double drum washing system. The top drum is a washing-only system with a capacity of 5 kg, suitable for washing clothes that require special care, such as children’s clothing, work clothes, underwear, or urgently needing a small amount of laundry. while the lower tank is a washing-drying system Can support washing at 10 kg and drying 7 kg, suitable for washing large quantities of general clothes, bed sheets or curtains, etc.
Mrs. Kobkan Wattanawarangkun, President of Toshiba Thailand Co., Ltd., added that Toshiba Thailand believes that with Japanese standard technology. Research and development of products that take into account the needs and lifestyles of consumers. both in terms of quality Convenience, design, and energy saving and health. plus the experience of the company’s team in marketing in Thailand for a long time Toshiba brand electrical appliances will rise to the Top 3 in the market soon.
with sales growing steadily every year and will always continue to ‘bring good things to life’ for Thai people details Since the invention of various innovative products by combining technology and concern for the quality of life of users including the creation of various activities Partner and customer care
Developing salespeople to be personal consultants for clients Can explain the benefits and details of the product. It also provides advice after the sale as well. This is to ensure that Toshiba’s products will be of the greatest benefit to consumers. and finally giving back to society that Toshiba has always done
