The Tourism Authority of Thailand (TAT) is set to initiate year-round campaigns aimed at elevating tourism in Chiang Mai. The news was delivered by TAT Governor Thapanee Kiatphaibool, who reported a surge in tourism in the region following the relaxation of Covid-19 restrictions.
From January to November of last year, Chiang Mai saw around 9.4 million tourists grace its attractions, marking a 24% increase in comparison to the same timeframe in 2022. Domestic tourists accounted for approximately 73% of this influx, with the remaining travellers hailing from international destinations. The leading countries of origin for these foreign visitors were China, South Korea, Taiwan, Hong Kong, and Malaysia.
The tourism industry’s revenue also experienced a significant uptick, with a 47% increase recorded in the first three quarters of the previous…
