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Marketing trends are shifting. During the pandemic, digital transformation in marketing is accelerating, and influencer marketing is one marketing tool that has been increasing in popularity. Influencer marketing is the dominating marketing technique in Thailand. In 2022, social media usage skyrocketed in Thailand. A survey conducted by Rakuten showed that 77% of Thai respondents aged 25 – 34 years have bought a product after seeing it endorsed by an influencer.
Some of the most important factors in creating a great influencer marketing campaign are choosing the right influencer and content strategy. There are many categories of Thai influencers that you can choose from. The top 3 most popular influencer categories are Fashion & Beauty, Arts & Entertainment, and Technology & Gaming. As for content strategy, brands can make use of the current trends or experiment…
