Tomi Pierucci thinks start-ups need heart to match their hype

In his opinion, start-ups today have much higher expectations to meet than the mere inclusion of smart features. They now need to demonstrate longevity in their offerings.

“If you are building a hardware company without software, it will be almost impossible to be successful. We have seen, unfortunately, so many companies fail because they created gadgets that were not solutions. They end up failing because of a lack of sustainability for the business in the long term.”

To be clear, Pierucci isn’t against excitement driving innovation or riding a general hype wave. He believes strongly in its power to drive business. It also needs to actually improve the world.

“Hype is beneficial but there is a time and place for it. It’s helpful in the short-term to help make a name and put you on the radar but for genuine business longevity, it takes much more than just being the next hype…