If asked what applications were the most popular in 2020, it is inevitable that ‘TikTok’ has grown rapidly in both number of users and downloads. Despite facing security charges in the United States and India Which has the largest number of users as number 1 and number 2 respectively
Following the trend of short video Make the world’s No. 2 platform Instagram add a feature ‘Instagram Reels’ that has a function similar to TikTok, whether it includes background music, video, visual effects and clipping effects To compete for users in the short video platform
The Influencer Marketing Factory The global agency company analyzed data from 60 influencers posting the same content on both TikTok and Instagram Reels to compare Rech and overall engagement.
What is TikTok?
# 1 app in 2020, short video platform with over 2.5 billion total downloads.
What are Instagram Reels?
New Instagram features with functionality and features similar to TikTok, the difference is that the app doesn’t stand out.
Compare TikTok vs Instagram Reels data
Analysis of 60 influencers who posted both TikTok and Instagram Reels content to compare their performance, with all 60 having between 20,000-50 million followers.
- TikTok’s average views are 1,193,332, while Instagram Reel is 1,204,569.
- TikTok’s average likes were 231,935, while IG Reels was 110,675.
- Average TikTok comments are 2,141 while IG Reels are at 811.
As a result, the two’s average views were similar, but TikTok’s engagement was more than IG Reels, reflecting more community.
Network vs Content
Instagram is a platform based on a follower network, while TikTok is a platform based on user preferences and interests.
View vs Community
Instagram Reels has fewer likes and comments compared to TikTok with a stronger community.
Analytics
In TikTok, content creators can access the insights of the posted videos. It helps to know what kind of videos your followers like. And which trends are coming, while Reels still can’t get some insights.
The origin
