TikTok, the popular video-sharing social media app, is considering establishing a training centre in Thailand. Prime Minister Srettha Thavisin revealed this after meeting with the app’s executives during the Asia-Pacific Economic Cooperation (APEC) summit in San Francisco. The intent is to utilise the platform’s popularity to promote Thai food and local products, often referred to as soft power.
The 61 year old prime minister highlighted that Thailand boasts approximately 43 million TikTok users. This number contributes to the over 325 million active monthly users across Southeast Asia, according to statistics from TikTok. The platform is also utilised by 15 million small businesses each month in the region, demonstrating its significant influence and outreach.
The Thai PM has stressed the potential mutual benefits of this collaboration.