TikTok is considered the most popular short video app among the younger generation. He seeks to continue to increase its growth capabilities and become another sales channel platform during the COVID-19 period. It continues to spread and people are still actively using digital.
In the past, TikTok has adapted its interactive ad formats to allow brands and customers to interact more closely with each other. It aims to provide marketers and media buyers the ability to create personalized ads for Gen Z, with more than 100 million monthly visitors in the United States and around the world, where TikTok uses a link between singing and dancing content. To increase the interest of the audience
“It’s difficult to create one content, but reach all groups,” said Nick Tran, head of marketing at TikTok, by creating ads that encourage younger audiences to make purchasing decisions is more challenging than reaching a well-established audience. Older age Because young people have options for accessing different platforms. And compare the interests of each creator before you buy
Tran stressed that TitTok is not just an entertainment platform, but also a sales channel. The company has invested heavily in its partnership with popular retailer Walmart, which recently gave consumers the opportunity to make purchases right in the TikTok app without switching to other apps. It also increases sales opportunities and makes purchasing decisions quickly. Considered to be one of the sales opportunities that the e-commerce industry will have to shake.
In recent years Some American brands have already tried to sell products through TikTok, such as American Eagle leggings, Ocean Spray cranberry juice and Feta Cheese, where the viral clip in TikTok enhances the sales experience. New and increased sales as well
During this market trial period If other brands Interested to come in and try using hashtags #TikTokMadeMeBuyIt (TikTok Made Me buy it) to help your backyard algorithm work better.
However, TikTok is trying hard to separate itself from being the only video-only platform. But it must have the ability to use it, not unlike its competitors. Both the full screen video feed without the need for sound. Same as net flix Facebook or Twitter or even Reels on Instagram that started offering TikTok short videos in August.
In this regard, marketing strategy executives continue to combine organic content and spending channels to present content to users. In order to reduce the feeling of being forced to sell too much It relies on back-end systems and data-driven ads to help brands see creativity and tell better sales stories.
Shopping behavior through the application is growing steadily. During the COVID-19 epidemic Considered an important factor If any platform can increase your reach and motivate people to buy better. It will be an option for people to think about as well as adding the ability between Amazon and Youtube viewing and shopping cart.
Although the overall picture of the economy has resumed, TikTok is confident that after the event has returned to normal Will still be an app that resonates with users as before According to Kantar survey data, 88% of US users still intend to spend the same or more time on the app. More than 30% of TikTok users think they are using traditional TV or other streaming platforms.
Origin: Marketingdive
