TikTok becomes Thailand’s choice for online shopping

A picture taken on January 21, 2021 in Nantes, western France shows a smartphone with the logo of Chinese social network Tik Tok. (Photo by LOIC VENANCE / AFP)

TikTok, the online video-sharing platform, has become the most popular online shopping platform among Thais aged up to 29, according to a survey conducted by the Trade Policy and Strategy Office (TPSO).

The survey was conducted among 4,699 respondents throughout the country.

The platform has gained popularity as an online commerce platform among youth, as it emphasises happiness and entertainment, so-called “Shoppertainment”, through live streams and short videos created by users and influencers.

TPSO director Poonpong Naiyanapakorn said shoppers aged between 50 and 59 still shop online via Facebook, because they are familiar with the system and the vendors offer competitive pricing.

They also prefer to shop via…