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Thursday, May 2, 2024

Tiffany’s got the X factor

Tiffany’s got the X factor

Tiffany & Co looked no further than the Roman numerals on the clock at its flagship store in New York City’s Fifth Avenue for the inspiration for the Atlas X collection, which is a bold spin on the original Atlas launched in 1995.

Crafted from 18k gold, sterling silver and pavé diamonds, the Roman numeral motif is a constant reminder to take time into your own hands and treasure what matters most.

Designed with three motifs, the Atlas X collection is about making your mark in time. In the Closed and Open styles, knife edge profiles — a code of Tiffany’s since 1886 — are pushed to a magnified scale…

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