Raymond Yang of Lazada Group discusses the rise of digital economy in 2020, highlighting livestreaming in online commerce as a focus point in the Asian marketplace ecosystem
2020 has been a reality check on the burgeoning role that the ecommerce industry will play in the lives of consumers and to drive growth among retailers and brands.
The COVID-19 pandemic has accelerated this. ecommerce players have influenced consumer behaviours, mindsets, and even how they make purchases – in their use of technology and innovations to boost accessibility and engagement. In turn, consumers have discovered and will continue to discover new ways to maintain their lifestyles – from the convenience of buying groceries to ordering their food and even accessing healthcare services online.
This trend is highlighted in a recent report by Google, Temasek, and Bain & Company, stating that…
