The Pizza is a big rebrand. Overhaul the logo – the shop face penetrate the new generation

Mr. Pat Pongwittayaphiphat General Manager of The Pizza Company and Delivery Business (1112 Delivery) said that the company has undergone a major rebranding. Causing the brand to expand its base to reach new generations of customers, teenagers, and working people with 3 new highlights: 1. Overhaul the new logo. The letters are simple with a hint of fun. New Iconic green color scheme 2. New uniforms Both waitress, chef and rider delivery by Moo Asawa or Polpat Asavaprapha, a famous Thai designer. 3. The atmosphere of the new restaurant. both in terms of urban design decoration, looks more modern with chic photo corners to meet the Instagrammable trend. By 2023, it aims to renovate more than 120 new stores in Bangkok and its vicinity, starting with 5 branches of renovation: Suan Ploen Rama 4 branch, Amorini Ramintra branch, Ramkhamhaeng 2 branch, Central Rama 2 and Phichit Province branch and complete all over the country this year

Ms. Wiyada Buranapakorn, Marketing Director of The Pizza Company, said that in 2023, four business strategies are planned to penetrate the pizza market, consisting of expanding 40 new branches to accommodate customers in the form of Self Pick Up and Take Away, 20 branches. Piloted at the first branch in Amorini Ramintra Shopping Center, this model will be expanded in community malls, gas stations and communities by organizing a campaign to encourage buy 1 get 1 free, priced at 279 baht until April 9, including creating a new menu by yourself or serving. DIY menu design by yourself Both pizza menus, pasta menus and salads and prepare campaigns. Collaboration with various brands, including food brands, fashion brands and lifestyle brands To make the brand more than just a restaurant with a target of 15% revenue growth