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Tuesday, May 7, 2024

The magnate invades the food delivery market, launches True Food, does not collect GP fees, with special privileges for True members

Food Delivery market has grown exponentially. The market value in 2020 stood at 4.1 billion baht, a 4% increase from the previous year, especially in the wake of the COVID-19 crisis. To accelerate the rapid change in consumer behavior As a result, there are more and more new players to compete every day.

From the original GrabFood, LINEMAN, foodpanda and Gojek Is the original market owner who expanded his business from abroad and has Robinhood Thai new delivery platform from SCB10X who competed in the past year.

Latest ‘True‘Telecom network operators open their services’True Food‘Comes with a model that does not collect GP, restaurants, or sales share fees like Robinhood But more special is that True Point can be used to reduce food delivery costs. And participating stores can also buy ingredients at a special price.

In addition, there is also a complete ecosystem network, including payments through True Wallet, supporting orders from 7-11, Lotus, Makro, which can win an advantage that other food delivery companies do not have.

For True Food service, there are 4,000 restaurants to order on the platform covering from famous brands to street food such as Fuji Restaurant, BBQ Plaza, Jone’s Salad, etc. with clear classification. Which can be learned from the previous market maker platform

Must continue to follow up to see how much True can compete for the food delivery market share and user base from the original market maker. And in the future, which industry can we add more business?

Currently, True Food offers services mainly in the Bangkok area. Charge for sending within the radius of the first 3 kilometers at 60 baht.

The origin

Brandbuffet

Kasikorn Research Center

Source

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