Travel-tech outfit Amadeus has identified what it calls the four “Traveller Tribes” of the next decade – experientialists, influencers, memory makers and pioneers.
According to the Nation, Singapore’s Amadeus examined emerging traits, behaviours, and preferences, to pinpoint what travellers will want a decade from now.
Pioneers, more than 40 percent of all travellers globally and the largest tribe, live fast-paced lives and are always looking for their next adventure, according to Karun Budhraja, Amadeus senior vice president for marketing in the Asia Pacific. Four out of five of them will be between the ages of 23 and 41. This group is more willing than others to let sustainability influence their travel decisions and is very comfortable using alternative payment methods. They sound very much like most ordinary visitors to Thailand.
Experientialists, a quarter of all…
