Thai PBS continues VIPA, a Thai video streaming platform newest freshman Official entry into the streaming service market hoping to attract a new generation of people who choose consume selected bile media
Assoc. Prof. Dr. Wilasinee Pipitkul, Director of the Public Broadcasting Organization of Thailand (SAT), said that Thai PBS wanted to adjust the image of the channel to reach new generations who have behavior in media viewing at my heart Because during the broadcasting time, it may be inconvenient, busy with work or having family gatherings. and want to look back inside
Therefore, Thai PBS has to adjust to the usage of customers every month. Adjust the mindset of the team and combine the work of an organization called THAIPBS NEXT, which is a new concept agency. through work that supports new people but at the same time maintaining the same working style
Although the concept of Thai PBS may not change as quickly as a modern organization. But we try to make our identity stand out. Which the addition of VIPA’s army should help maintain our brand intact. But that doesn’t mean we’ll disband the team or work the same way. Just place them in the same network and each department will have its own position.
In addition, to better understand how the platform works and the platform operators. We therefore review the sub-brands we have in hand and our services. Separate characters for each work piece. Including each type of content will meet the needs of different groups of people. which we believe will be a good strategy
“We have to admit that we do not have a marketing budget or a strategic plan for sales. Lots of downloads Other platforms We are public media The selection of content to the platform must be secure. At the same time, there must be an open space for Thai people to show their stuff and learn together.”
THAIPBS probably doesn’t measure the growth of the platform by revenue or follower count. But we want to bring Thai skilled content producers to share their work. or open the opportunity to become a medium for producers and audiences. The launch of VIPA is to provide an opportunity for foreigners to watch Thai content. Content is easier to access and we are always open to new collaborations to be the center of opportunity for everyone.
“Aside from producing content for the channel We also produce children’s program content for Taiwanese TV stations. making documentaries for Korean TV stations, etc. These opportunities are good for Thai content producers to show off their skills to foreigners.”
Ms. Kanokporn Prasitphon, Director of the New Media Bureau Public Broadcasting Authority of Thailand (SAT), as the administrator and developer of VIPA platform, introduced the first group of content, VIPA ORIGINAL, is the content that VIPA intends to open a space for creating diverse and different works. by Thai producers such as Nice to Meet You, Movie Take You, Life Running, Kaset Easy, which are produced for VIPA audience only.
“The specialty of this content group is that the movie’s fan base takes them to see exclusive content that we have before it is released on other channels. We see that many of the content we pull on the platform has good content and is acceptable to a younger audience.”
The second group is VIPA Exclusive for Thai Fan, quality content selected from all over the world. Add services to support understanding access for Thai audiences, especially for example documentaries from DOC CLUB and quality series.
As for the third group, the VIPA Selected Program, the content group selected from the quality programs broadcast on Thai PBS, channel number three. It is a program that is both informative and entertaining, including programs that have a high screen audience, such as Ban Thung Restaurant, Watch to Know, Thai PBS Documentaries, Thai PBS sitcoms and dramas, drama series Don Live like you want, including quality drama, guaranteed prizes from the national stage “Plai Chawak”
The charm of the content of THAIPBS and VIPA is that all our content offers special services such as closed captioning (CC : Closed Caption), audio description (AD : Audio Description) and Sign Language Big Sign. full screen That can be viewed from the content of the three groups mentioned above, including Kids Mode, a function that helps screening children for appropriate and safe content.
As we are OWNED MEDIA, there is a lot of competition. And we keep an eye on the growth of platforms. and the strengths of each platform When someone asks for a partnership with us, we will study and learn as well. Which platform is growing more or less, there must be a factor in terms of audience. The time when popular and the behavior of each use is different. So we have to learn and study at the same time and maintain the growth of other channels as well.
Now our channel viewing habits are divided into 70% female, 30% male, mostly fan base. The age range of visitors is usually between 25-30 years old.
The team now has 7 employees who work with other teams. But if included in the care of all online media, there are about 40 people. VIPA downloads are now at 50 thousand downloads. It is expected that by the end of the year, it should reach hundreds of thousands. The selling point of the feature is that the content will be in 4K, which is our main selling point, and the localization makes it more accessible to the audience.
