Picture courtesy of Bangkok Post
The Tourism Authority of Thailand (TAT) projected a shortfall in its annual tourism revenue target, with this year’s earnings expected to reach 2.07 trillion baht (US$58,773,427,200) instead of the projected 2.38 trillion baht. TAT Governor, Thapanee Kiatphaibool, attributes this shortfall to the sluggish performance of international tourism receipts, which were significantly lower than the state’s target of 1.6 trillion baht.
Despite welcoming over 25 million foreign visitors as of December 3, the revenue generated from these arrivals was just 1.07 trillion baht. TAT predicts an additional 2 million foreign tourists in December, with their spending during the festive period expected to augment total international receipts to between 1.17 and 1.27 trillion baht.
Contrarily, domestic tourism demonstrated a robust…
