The Tourism Authority of Thailand (TAT) is setting its sights on revamping its strategies to rejuvenate tourist spending, which has experienced a notable decline since the onset of the pandemic. Foreign tourists’ expenditure has dipped from an average of 50,000 baht to 42,000 baht.
Prime Minister Srettha Thavisin yesterday urged TAT executives and domestic offices to reignite tourism expenditure. He suggested promoting less well-known cities, encouraging spending beyond the high season, curating products that cater to tourists’ demands, and smoothing the connection between different destinations.
Tourism and Sports Minister Sudawan Wangsuphakijkosol revealed plans to discuss strategies with TAT to extend the duration of stay for Thai as well as international tourists. This will be achieved by offering combined tourism products that span more…
