The personal computer (PC) market in Thailand is predicted to expand by 7.9% this year, driven by the increasing demand from businesses seeking digital transformation, according to IDC Thailand’s market analyst. The first quarter of 2023 saw the market contract by 20.3% year-on-year, but it experienced a 12.9% growth quarter-on-quarter due to consumer spending through the government’s “Shop Dee Mee Kuen” scheme.
Puwanart Pientanyakij, a market analyst for device research at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit sales in the first quarter. The consumer segment led the decline, with shipments dropping 31.1% year-on-year to 339,000 units.
IDC Thailand stated that vendors have been concentrating on reducing channel inventory since last…
