Thailand’s most popular actors are getting ready for the global stage

The Thai actors on Asia’s Most Influential have captivated audiences beyond their own borders, helping Thailand’s entertainment and media industry becoming the multibillion-baht powerhouse that it is. With revenues projected to reach THB601 billion in 2025, driven largely by cinema, Thai entertainment seems to be on track to wielding the same cultural impact demonstrated by South Korea. The so-called ‘Thai Wave’—or ‘T-Wave’ for short—is capturing rapt audiences in the region, sparking interest in Thai pop music, fashion and other forms of artistry.

As the T-Wave gains momentum, here are some of the most popular stars who are driving the growth of Thailand’s soft power:

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