Recently, TikTok: The Stage outlined a story on how users use it around the world and how marketers should take it. To capture the market of Gen Z customers, which is considered a group of people who have adapted to using short video platforms quickly and increasing a lot.
The thumbsup team has gathered interesting information for you to read.
- TikTok has over 1 billion monthly active users worldwide, of which 1 in 4 are users in Southeast Asia.
- TikTok users in Southeast Asia now exceed 240 million (as of June 2021), up 85% from a year ago.
Nowadays, people are looking for new ways to in the search for positive energy and valuable things, whether in the form of learning new skills Seeking volunteer opportunities Or find creative ways to build relationships with your loved ones.
As more and more people discover their purpose and what makes them truly happy. Brands have to drive positive energy to meet what their customers want.
As more and more people discover the joy of using the platform, TikTok continues to grow its reach and engagement with more than 1 billion people around the world every month. Of the 4 users located in Southeast Asia (as of June 2021), TikTok’s user base in Southeast Asia exceeds 240 million, an increase of 85%.
In addition, more than 800 million videos have been created by users in Southeast Asia. It reached 1 trillion views in June alone.
TikTok has a mission that continues to move forward. As a way to inspire creativity and bring happiness to people, TikTok has become a go-to platform for people to discover all-day entertainment experiences, according to a Nielsen report in June 2021.
- 1.34x of users in Southeast Asia love TikTok because of its content.
- 1.27x of Southeast Asia users love TikTok because of its creators.
- 1.28x users in Southeast Asia love TikTok for its realism.
Measuring the value and results of TikTok
Recently, TikTok has partnered with Nielsen to create a way to measure advertising on TikTok through Marketing Mix Models. Every dollar of advertising a brand spends on TikTok leads to an increased return on their earnings, and TikTok can provide an ROI or ROI. 1.6x more than traditional and digital media* (*Other media including TV, radio, out of home, cinema, digital display and video )
to help brands To measure the success of their campaigns and their effectiveness, TikTok is launching a new set of tools, including:
- Reach & Frequency Buying
- Brand Lift Study
- Viewability Partners
- TikTok Inventory Filter
TikTok’s Commitment to Brand Safety – TikTok continues to grow, as is our commitment to helping everyone feel safe using the platform. This includes various brands. With thousands of brands choosing TikTok as their platform to reach and engage their audience, TikTok has launched a Brand Safety Inventory Filter Solution. Ownership of advertisers to control the functionality and placement of advertisements. It also has partnerships with partners like OpenSlate, which aims to help advertisers increase the security and mitigate risks of brand advertising on the platform.
Strengthening Brand-Creator Collaboration Through Creative Tools – TikTok has launched a solution that empowers advertisers to be creative while creating greater interaction with the user community on TikTok. Launched in Southeast Asia, it includes TikTok Creator Marketplace, TikTok For Business Creative Center, Video Editor, Dynamic Scene, Canva, and Interactive Styles. To unlock more effective interaction with the audience.
Connecting the entertainment and business community
In the past year, various brands Known and experienced about the influence of the user community and the TikTok platform on their business, TikTok has launched a range of commerce products, solutions and partnerships to help brands It can empower TikTok, not just to drive purchases and increase sales both on and off the platform.
It also includes commerce solutions such as Collection Ads, Dynamic Showcase Ads (DSA), and launching new partnerships.
