Media exposure and creative content are no longer necessary if a food stall is fortunate enough to have a celebrity visit or be influenced by a YouTuber, blogger, or through a tie-in in an online game. While competitive pricing is the prevailing weapon during times of recession, upcoming discounted prices then take centre stage as the frontrunner. Instead, heightened awareness and exposure frequency towards products and services are the game-changers for gaining long-term loyalty and serving as value enhancement not only for the business itself but also for the entire supply chain.
Chakrit Pichyangkul, Executive Director of the Creative Economy Agency (CEA), stated, “A creative label or logo on a drinking water…
