A livestreaming event on February 1, titled Super World Tour BOSS LIVE, orchestrated by Trip.com Group, headquartered in Shanghai, raked in a jaw-dropping 100 million baht in sales within a single day.
Tourism and Sports Minister Sudawan Wangsuphakijkosol declared the event a resounding success.
“It was successful. Sales surpassed 100 million baht in a day, with more than 20 million people viewing the livestream session offering Thai tourism deals to Chinese tourists.”
Trip.com, in collaboration with the Tourism Authority of Thailand (TAT), orchestrated this spectacle to promote travel among Chinese tourists from the mainland. The extravaganza, a pivotal chapter in the Thailand Trip: A Must for Chinese campaign, unfolded at the luxurious Rosewood Bangkok Hotel, with Trip.com Group’s vice president, Sun Tianxu, steering the livestream.
Sun, a…
