Thailand Tourism Forum 2021 charts future course of Thai tourism industry

More than 400 tourism industry leaders gathered in Bangkok yesterday in a safe and socially-distanced format – for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand’s premier travel, tourism and hospitality event.

Hosted at Conrad Hotel Bangkok and organised by C9 Hotelworks hospitality consulting group, this year’s TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic. Against this unprecedented upheaval, many of Thailand’s leading hotel operators and other key players came together under the #ThaiTourismUnited banner, creating a single unified voice to drive the Kingdom’s recovery.

Despite the challenges faced by hoteliers and tourism providers in Thailand this year, registrations for TTF 2021 were full in three hours for the in-person event during which guests were presented with a content-packed…