Agoda, the online travel agency, foresees a bright future for Thailand tourism as the country emerges as preferred destination for business travellers, potentially rivalling top hotspots like Japan and Vietnam.
Ranked second in Agoda’s largest inbound markets between January and May, Thailand’s tourism trails behind Japan in terms of overall popularity. Agoda’s Chief Executive, Omri Morgenshtern, believes Thailand’s potential for surpassing Japan remains low for the time being, as tourists outside Asia are more familiar with Japan’s diverse attractions, such as famous theme parks, urban experiences, and business-oriented sites. In contrast, Thailand’s tourism is primarily known for its beach destinations and sunny weather.
Despite Vietnam’s recent success in boosting its economy and tourism sectors, Morgenshtern suggests there is room for growth when…
