In an investigation undertaken by the Tourism Council of Thailand (TCT), it has emerged that a significant portion of the Thai populace has adopted a more frugal approach to their expenditure in the wake of the Covid-19 pandemic.
The TCT’s exhaustive survey, spanning from last year up to now, canvassed the travel inclinations of 418 Thai individuals earning over 10,000 baht per month, shedding light on their spending habits and future travel plans.
Unveiling a stark reality, the study delineated a notable decline in expenditure, with respondents averaging approximately 4,293 baht per person per trip in the final quarter of 2023, a significant drop from the preceding year’s first-quarter expenditure averaging around 7,000 baht per person per trip.
Commenting on the findings, the TCT attributed this newfound thriftiness to a confluence of factors…
