Thailand strives to elevate tourism industry striken hard by pandemic

More than a year and a half since the COVID-19 pandemic broke out, Thailand’s tourism industry is now struggling to survive and trying to shift from mass tourism to attracting more quality visitors, Trend reports citing Xinhua.

The country received some 40 million international visitors in 2019, and the number came down to only 6.7 million in 2020.

For 2021, the Tourism Authority of Thailand (TAT) predicted that even in the best-case scenario, there will only be around 1-2 million foreign tourists visiting the country. Some believed that this figure is still considered too optimistic given the current vaccination rate and rising number of daily cases in the country.

“The government’s tourism-revival strategy is to target big spenders that are seeking for privacy and social distancing during their stays, especially during and post COVID-19 world,” Tourism…