Thailand on track for 10 million tourists despite low season

The Tourism Authority of Thailand (TAT) anticipates that by the end of this month, Thailand will have welcomed 10 million foreign tourists, with at least 2 million visitors per month expected during the low season.

TAT Governor Yuthasak Supasorn stated that Thailand has consistently recorded over 50,000 arrivals daily, indicating that the monthly minimum rate of 2 million visitors during the low season is achievable.

As a new government is being formed, the TAT is optimistic that the incoming prime minister will help develop tourism by promoting fair distribution in the tourism supply chain. Currently, only certain groups, primarily large players, are benefitting from the growth in tourism. Inclusive growth, along with plans to attract high-quality tourists and increase the length of stays, would also enhance the country’s competitiveness.

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