The Tourism Authority of Thailand (TAT) East Asia Region is working on a range of activities to keep Thailand top-of-mind with the travel industry professionals and travelers in China, Hong Kong, Japan, South Korea and Taiwan.
China
The TAT East Asia Region partnered with China’s largest travel platform, Mafengwo, to promote Thailand as a destination for young Chinese millennials. It is also being proactive on various platforms, including WeChat, Weibo, and TikTok, inviting users to join online activities that have included Muay Thai, Thai food cooking classes, Krathong making demonstrations, and more that have generated tens of millions of views. This has helped rank TATs offices in China as the most popular NTO on both WeChat and Weibo.
TAT also cooperated with China’s…