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Friday, May 3, 2024

Thailand launches ‘Discover the New You’ campaign to attract health and wellness tourists

The campaign is in line with the Government’s policy to push for new types of tourism that are more diverse and sustainable, and that meet the demand of modern day tourists.

Prime Minister Gen Prayut Chan-o-cha expressed support over Tourism Authority of Thailand (TAT)’s campaign: ‘Discover the New You!’ which is aimed to promote health and wellness tourism in a creative manner, according to Deputy Secretary-General to the Prime Minister and Acting Government Spokesperson Anucha Burapachaisri.

The campaign is in line with the Government’s policy to push for new types of tourism that are more diverse and sustainable, and that meet the demand of modern day tourists.

TAT has collaborated with over 130 leading health, wellness business operators, hotels ,wellness resorts and spas, as well as hospitals and specialized clinics, to launch the campaign “Discover the New…

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