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Saturday, May 4, 2024

Thailand cashes in on soft power, but still lags in world rankings

1. Muay Thai

This kickboxing martial art is not just popular among Thais but has also become famous overseas. Many foreign Muay Thai boxers travel to Thailand to hone their skills, while enthusiasts book packages to learn the art. Many well-known gyms offer weekly and monthly training packages for between 4,000 and 13,000 baht.

Muay Thai star Buakaw Banchamek said that the Kickboxing Association is pushing for Muay Thai to be included in the Olympic Games after it was recognised as a sport by the International Olympics Committee last year.

2. Thai cuisine

Apart from mango sticky rice that went viral last week, many Thai dishes like tom yam kung, somtam and phad Thai are already household names outside Thailand. Up to 17 restaurants serving Thai food were featured in the inaugural Michelin Guide Bangkok in 2018, and by 2022, the list expanded…

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