The Tourism Authority of Thailand (TAT) announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023.
TAT Governor Yuthasak Supasorn explained that the key strategies for the upcoming fiscal year, beginning in October 2023, will be promoting fairness in revenue distribution through a “sharing economy” and making Thailand a “Tourism for All” destination. The aim is to achieve better distribution of tourists to secondary provinces and improve the dispersal of visitors throughout the year, rather than just during the high season. Yuthasak said…
“We will create more opportunities and improve access to…
