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Sunday, May 5, 2024

Thai snack Pa Tong Go in charcoal colour struggles in market

Photo courtesy of Hot Thai Kitchen

A recent online post featuring an image of a traditional Thai snack known as Pa Tong Go sparked interest and discussion.

Many people are familiar with this snack, typically golden yellow in colour and standard in shape, which is often served in pairs. Some variations may involve moulding the dough into different shapes.

However, a recent post that has been widely shared requests help from online users to rename a new menu item. The original name was Charcoal Pa Tong Go, which was not selling well. The image accompanying the post shows a snack resembling pa tong go but differs in being dark in colour.

The combination of these elements led many to think beyond the usual. Amid the comments, there was a common sentiment that certain snacks might not suit charcoal dough. It was also suggested that changing the shape of the…

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