Pedestrians walk past governor campaign posters on Burapha Road in Bangkok. (Photo: Apichart Jinakul)
Media spending for the upcoming Bangkok governor election is expected to reach 200 million baht, with advertisements shifting to digital and social media, says Media Intelligence (MI), a media planning and creative agency.
Content, creativity, social listening and personalisation play a key role in boosting voter engagement, particularly for 700,000 new voters, MI said.
“The Bangkok governor election slated for May 22 reflects the media spending landscape as social media has become the main channel, influencing 80% of Bangkokians who use social media as well as 20 segmented groups of users,” Pawat Ruangdejworachai, chief…
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