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Thai PM Facilitates Landmark LOI Signing between TAT and Eight Leading Chinese Tourism Collaborators

Collaborations with Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip are aimed at sustaining Thailand’s status as a premier choice in the Chinese market.

Bangkok, 19 October 2023 – Thailand’s Prime Minister Mr. Srettha Thavisin, during his first official visit to China this week, presided over the signing ceremony of a letter of intent (LOI) between the Tourism Authority of Thailand (TAT) and eight leading tourism players in China – Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip – to boost Chinese tourists’ confidence and quality tourism to Thailand.

Ms. Thapanee said, “This LOI is the largest cooperation agreement that represents the greatest coverage of travel alliance businesses in the Chinese market covering all steps of the customer journey. From obtaining Thailand’s travel information through iQIYI and Sina News, planning and booking trips via the Trip.com Group, Meituan.com, Alipay, and Jego Trip to travelling to Thailand with Spring Airlines, TAT aims to leverage this partnership to elevate the positive image of Thailand as a tourist destination, boost Chinese tourists’ confidence, and roll out tourism promotions to stimulate more travel to Thailand.

“Ms. Thapanee said, “This LOI is the largest cooperation agreement that represents the greatest coverage of travel alliance businesses in the Chinese market covering all steps of the customer…

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