college of management Mahidol University (CMMU) reveals the latest survey results as of January 2023 indicating that the pet business market in Thailand Growing against the trend of COVID a lot.
by 49% of the sample group Often raising animals as children (Pet Parent) with an average pet care cost of 14,200 baht per pet per year.
Asst. Prof. Dr. Boonying Kongarchaphat Head of Marketing Branch college of management Mahidol University (CMMU) said that the pet business market is growing against the trend of COVID-19.
While “Euromonitor” collects world-class statistics.
In 2026, the global “pet market” will reach $217,615 million. Or an average growth of 7.2% per year, which the pet market in Thailand is growing in line with the world market as well
In addition, the current dog-cat registration data indicated that the owner brought the number of dogs and cats to register greatly increasing every year. but vice versa The birth rate of children in Thailand since 2017 has dropped significantly. It reflects the number of families who prefer to have pets to complete the family.
Therefore, it is not surprising why there are many brands of businesses nowadays. Choose to do more marketing in the “Pet Marketing” style to communicate the brand to the pet herds group. That’s because the lifestyle of people nowadays is popular with raising pets instead of children. And when consumers see an advertisement that includes both animals and products in any product advertisement, it will affect the decision to buy that product up to 43.82% because pets help to attract the attention of consumers in this era. good
While Patcharaphan Thiensiri, CMMU graduate student, as the head of this research team, said that the research team explored about “Pet raising is the child of the new generation” from a sample of 1,046 Thai people. Most of the sample groups are Generation Y people aged between 24 – 41 years old. The survey found that The reason why Thai people prefer to raise pets nowadays are
- 49% of the sample Want to raise an animal to be a child (Pet Parent)
- 34% of the sample want to raise a pet for social status (Pet Prestige)
- 18% of the sample Want to raise animals to help and heal (Pet Healing)
It also found information about the types of pets that Thai people in the new generation are most popular with. Descending The survey showed that
- No. 1 Thai people own dogs the most, accounting for 40.4%.
- In second place, Thai people own cats, followed by 37.1%.
- In the third place, Thai people raise the least exotic pets, accounting for 22.6%.
While the survey about the “cost” of raising animals in general found that 39.3% of the sample. Stating that the cost of animal feed per month is 1,001 – 2,000 baht, but if in the group of owners “Raising a pet as a child” will be more willing to pay for pet care. The average cost is 14,200 baht per animal per year.
The most popular service that slaves use the most is bathing and grooming, which accounts for 61% of all animal services.
from the above statistics The research team has developed a strategy called “PETSUMER” as a recommendation for entrepreneurs in the pet business line. It has been adapted to attract more customers who like to raise animals as children, whether
- Having products and services that meet the specific needs of consumers (Personalization)
- Products must be easy to access (Easy Access).
- Products must be of good quality, reliable, trustworthy (Trustworthiness).
- The product must be distinctive and memorable (Uniqueness), etc.
It’s called interesting information. And should be useful for new business entrepreneurs. who recently turned to the pet-related business Insights from this research can be used to create strategies to further grow and advance the business.
