Thai Honda Co, a leading motorcycle manufacturer and distributor, predicts a mild decline in domestic sales to around 1.7-1.75 million units this year. This anticipated dip is attributed to the newly implemented regulations aimed at managing high levels of household debt.
In the previous year, Thailand recorded total motorcycle sales of 1.88 million units. For the coming year, sales of Honda motorcycles are projected to range between 1.3-1.35 million units, a noticeable reduction from the 1.47 million units sold in 2023.
Shigeto Kimura, Thai Honda President, expressed optimism about the long-term effects of the new measure. The regulation, a collaboration between the Bank of Thailand and the Fiscal Policy Office, came into force on November 1 last year. It intends to oversee the hire-purchase and leasing of cars and motorcycles, aiming…
