Google searches for “work from hotel” surged 1,600% in Thailand, while those for cryptocurrencies jumped 263%, according to Google’s “Year in Search 2021” report.
The report is based on information from Google Trends in Thailand, comparing the periods Sept 1, 2020 to Aug 31, 2021, and Sept 1, 2019 to Aug 31, 2020.
The report offers insights into consumer search behaviour, which can be leveraged by businesses or brands for growth opportunities.
Saranee Boonritthongchai, head of marketing at Google Thailand, said people have adapted to the idea of constant uncertainties since the start of the pandemic.
Last year, she said, people adopted digital more than ever before and consumer behaviour changed in many aspects,…
