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Tuesday, May 7, 2024

Thai Food Popularity Grows in the U.S.

LOS ANGELES, Aug. 24, 2021 /PRNewswire/ — As demand from the U.S. grows, Thailand has placed a focus on quality, safety and reliability with its agricultural and food exports.

“Thai food has become the world’s food.” says Thailand’s Commerce Minister, Jurin Laksanawisit.

Thailand’s popular exports such as Hom Mali Jasmine Rice, Coconut and Tamarind products are all grown with the highest production standards,” says Laksanawisit. “They are harvested with environmental consciousness and a focus on safe and ethical labor and we are seeing robust growth of premium Thai exports.”

PROMOTION IN U.S. LED BY FOOD NETWORK STAR JET TILA

In the U.S., Thai products have been promoted in 2021 via “Thai Food at Home with Jet Tila,” a YouTube series and public relations campaign that earned more than 12 million viewers and 30 million impressions across multiple platforms.

The series was…

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