Thai fashion brand Pomelo launches solutions platform, Business News & Top Stories

Apparel and fashion brand Pomelo has launched a brand services and solutions platform to help businesses in the industry scale their operations quickly.

Called Prism, the platform will provide fashion brands with support in areas such as managing logistics and marketing needs, Thailand-headquartered Pomelo said yesterday.

The platform is already operational in Thailand and will be expanding to countries in South-east Asia, including Singapore, in the next few months. It has plans to target lifestyle, make-up, cosmetics and skincare brands as well.

Prism will tap the Pomelo brand’s existing merchandising and trading expertise, marketing capabilities and a pool of data collected from over 40 million consumers in South-east Asia to provide such services.

For example, a business intelligence unit can analyse customer profiling, segment customer groups and monitor trends while…