“Red Bull” under the TCP business group reinforces its leadership in the energy drink market to meet the needs of the new generation’s lifestyle. Launched a new product, “Red Bull Energy Soda” (Red Bull Energy Soda), tasty, fruity, creating opportunities for growth in new segments, Refreshment Booster, which combines energy drinks and add freshness together Expanding premium energy drink market base
ready to appoint “JJ-Kritsanapoom Pibulsongkram” is Red Bull’s first brand ambassador. Energy Soda Representatives of the new generation who have energy to do a variety of activities. all passion Convey the image of the brand and the strengths of Red Bull Energy Soda. It is a drink for people with an active lifestyle. Delicious fruit smell And no sugar, available in 2 flavors: green apple paired with muscat grapes and grapefruit paired with pineapple. (This scent will only be available at Seven stores. Eleven only) price 20 baht, volume 250 ml. in the form of an environmentally friendly aluminum can Can be purchased at general stores and TCP Online Shop
Mr. Sarawut Yoowithaya Chief Executive Officer of TCP Business Group said, “TCP Group is the pioneer of Red Bull energy drink brand known and popular all over the world. And today, we are ready to create growth for the Thai market by bringing Red Bull’s strength to extend it into a new product “Red Bull Energy Soda”.
This led to the expansion of the “Refreshment Booster” sub-segment to fill the gap between energy drinks and refreshments. We believe that “Red Bull Energy Soda” will create a good experience for the new generation of consumers. and continue to grow in the premium market Currently, the premium market has grown 19% from the previous year, and we aim to increase the market share to 20% within this year.”
