The Thailand Convention and Exhibition Bureau (TCEB) is targeting 18.5 million Mice (meetings, incentives, conventions and exhibitions) travellers this fiscal year with revenue recovering to over 50% of the level recorded before the pandemic.
Its five-year strategy will focus on attracting more big and international events and maintaining the strong contribution from the domestic segment, said TCEB president Chiruit Isarangkun Na Ayuthaya.
The bureau expects the Mice segment to generate 109 billion baht, with 54% or 59 billion baht derived from domestic travellers.
In 2019, Thailand welcomed 30.8 million travellers who generated more than 201 billion baht in…
