Digital drive to survive

Digital drive to survive

How Thai tech solution providers help SMEs tap into the digital economy.

Thailand’s digital industry is projected to grow by double digits this year, boosted by a robust digital services sector, according to the Digital Economy Promotion Agency (Depa). This growth reflects the shift in consumer behaviour under the new normal as more organisations make the transition to digital services.

Over the past 12 months, the number of consumers using e-commerce increased by 35%, a trend driven in part by ongoing movement restrictions to curb the spread of Covid-19.

What does this exponential growth mean for small and medium-sized enterprises (SMEs)? As their customers go online, SMEs are also embracing technology to remain competitive and sustainable.

According to the Depa survey, while the majority…